Social Value works with businesses to create and communicate social innovation strategies and value propositions that combine commercial viability with social value creation. This is beyond Corporate Social Responsibility (CSR) – this is about integrating social innovation and social value creation within the value proposition to the customer that is pure and simple good business.
In the new age of social media and social innovation, social issues are driving competitiveness of business. In a world where the customer is more enlightened about value / supply chains and the impact of their purchasing behaviour, being able to align business and social impact objectives is now critical to growth. And in an increasingly competitive market, businesses are seeking to differentiate themselves from their competitors by highlighting the benefits that they provide to local communities and the good work that they do.
Demonstrating social impact is a business opportunity (and will be a necessity in public tendering).
According to Jason Saul, there are “ferocious profits” involved with making social change the basis of a corporation’s business. “The fundamental ‘aha’ is not about philanthropy,” he explained. “The economy is now valuing social outcomes!”
Social Value can measure the social value your company’s CSR activities create. And we can advise on the steps needed to move beyond CSR and embed social innovation and social change within your value proposition.
Creating Shared Value
Creating Shared Value (CSV) is a concept developed by Michael Porter and Mark Kramer from FSG which states that creating social and environmental value for communities enhances the competitiveness of businesses. Companies create business and societal value when they take a broader and longer-term view of their business activities.
To read their article in Harvard Business Review click here.
To see Nestlé’s take on why creating shared value is a fundamental part of their business click here.